A business/trade name is simply a name or title under which a person, or other legal entity, trades.

Your business name not only allows you to differentiate yourself from your competitors but also identifies you to your customers, enables your customers to make an emotional connection to your business and brand. For many businesses, the name is often the most valuable asset. Your business goodwill will be created by your unique business name.

Please Note, a business name is only used to identify your business. If you want exclusive rights to that name, you should consider protecting it with a trademark registration. 

How do I get register a business name?

• Decide a type of business structure then Decide on a name that's right for your business.
• See your proposed name is available to register as a business name, trademark or domain name using our name check tools. You should also check it’s not already a registered trade mark to avoid infringing on someone else’s legal right through search tools as given below.

Apply for a business name and other key business registrations through the Business Registration Service page given at the home page of filingdigits.com. You can also check cost of registering the same in business registration