A business name is the name under which your business trades, which will be known to everyone. Once you've decided on your business structure and type, it is likely you want to choose a business name.

A business name is registered nationally with the Indian Government authorities, meaning that your business can operate in any state or territory. If you're trading under your own name, there's no requirement to register a separate business name in India.

Factors to decide a business name:

Choosing the right name will help ensure you're creating the right image for your business. It'll also help to distinguish it from your competitors. Consider following points before deciding on your business name:

• How is your business unique from your competitors?
• What image do you want to communicate to customers?
• Check any businesses already using the name you want to choose?
• Is Trademark for the chosen name available or not?
• Is your proposed name also available to be registered as a domain name for doing buying and selling online?
• Is there any chance that your proposed name could be confusing or misunderstood?